Body, Capital and Screens by
Visual Media and the Healthy Self in the 20th Century brings together new research from leading scholars from Europe and North America working at the intersection of film and media studies and social and cultural history of the body. The volume focuses on visual media in the twentieth century in Europe and the U.S. that informed and educated people about life and health as well as practices improving them. Through a series of in-depth case studies, the contributors to this volume investigate the relationships between film/television, private and public actors of the health sector and economic developments. The book explores the performative and interactive power of these visual media on individual health understandings, perceptions and practices. Visual Media and the Healthy Self in the 20th Century aims to better understand how bodily health has evolved as a form of capital throughout the century.
A DIGITALIZATION OF SPORTS FAN'S EXPERIENCE : A CASE STUDY OF THE WNBA by
he external shock of COVID-19 forced many professional sport organizations to cancel live sporting events, requiring sport organizations to engage consumers primarily through social media. This research uses the Sports Experience Design (SX) framework to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To understand how the WNBA's social media content fits into the SX framework the research examined engagement rates and how that impacts the user's experience and organization's strategy and off-season opportunities for the organization or players to remain relevant to their consumer base
Esports and the Media by
This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world. Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports? Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture. The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003273691/esports-media-angel-torres-toukoumidis
Florida entertainment and sports law reviewGeneration Z and Attending Traditional Spectator Sports: A Study of Contemporary Sport Consumer Behaviour by
Understanding consumer behaviour and attracting new generations of consumers are important aspects of operating a successful sport organization (Teed et al., 2008). However, limited academic attention has been given to the most recently emergent generation: Generation Z (Gen Z). Moreover, it has been shown that the interest level in traditional spectator sports is waning amongst younger consumers (Richelieu & Pons, 2005; 2009) and, most recently, Gen Z (Kuchefski, 2018; Whistle, 2018). The purpose of this research was therefore to better understand the sport consumption behaviours of this Gen Z by examining both the motivators and inhibitors to their nominal spectator sport consumption. Participants (n=17) were recruited physically in Hamilton, Ontario and virtually through social media platforms Facebook, Twitter, and LinkedIn. Using a semi-structured format, a total of three synchronous online focus group interviews were conducted with individuals from Gen Z. It was clear from a thorough analysis of the data that participants viewed the consumption of traditional spectator sports analogously with attending live games. Thus, the data, its themes, and its implications were inherently linked to attending traditional spectator sports. Although there were important intragroup differences found, several important motivators and inhibitors were present. Socialization, status, and experimental behaviours all presented as significant motives for Gen Z to attend traditional spectator sports. Alternatively, issues with affordability and a shared unrest proved to be important inhibitors to nominal spectator sport consumption. Directions for future research and recommendations are presented and discussed
